Freelancers: they make the world go around when it comes to modern marketing. Over the last year, use of gig work platforms (like Upwork and Fiverr, for example) has grown by more than 30% in economies around the world. As if that weren't enough, it?s now possible to find freelancers working in all industries, including finance, agriculture, education, […]

Video content marketing. Old hat, right? Boring, useless, not the slightest bit engaging, and definitely totally without value for your customers. Ask anyone, and they?ll tell you that you only engage in video content if you want people to notice you. And who wants that, right?? Don?t worry, though. We?re here to save you. Here are […]

Your Facebook page: it?s your company?s digital doorstep. Whether you?re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it?s essential to ensure your page reflects your business to its absolute best. The question, then, […]

Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website. This is not a one-way relationship. If you're going to build a website, you need to ensure that it offers […]

Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest. As if that weren?t enough, there are also 1.15 billion people using Facebook on their mobile device each day, which […]

If you?re planning to throw a customer appreciation party, there?s one thing you have to do, no matter what: make sure it doesn?t suck. Because the stated purpose of a client event is to celebrate your customers, recognize milestones, and say ?thank-you? for all the business that has kept your company afloat and growing, it?s […]

All businesses start small. Some start as one-person operations in garages, while others arise from a small group of partners who are passionate about a single cause. We?ve all heard stories about now-mega companies like Apple and Google get their start from humble beginnings, and there are dozens of home-spun companies currently coming up from […]

Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers […]

Today, social media is synonymous with online marketing. If you?re looking for a way to improve your brand?s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It?s also important to remember, though, that social media is a very crowded field, […]