If you?re like most small-business owners, you?re notoriously overworked and understaffed. It?s understandable - you?re trying to get a venture off the ground, and you?re mostly bootstrapping the process. You?re not alone in this! Many small business owners start the same way. Fortunately, there are some easy steps you can take to ensure you?re not taking on […]

Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What's more,78% of local mobile searches result in an offline purchase, and about 56% of all "on-the-go" searches have local intent. To put this another way, local search is BOOMING, and now is the time to hop aboard. […]

Sticks and stones may break your bones, but names could break your business. From childhood, we are taught that what people say doesn't matter. It is your belief in yourself that really matters. However, that all changes once you get into business. Your company's reputation matters and so do the things that people say about […]

You've heard the sayings forever - patience is a virtue, and good things come to those who wait. While sound advice for nearly every other aspect of life, small business owners don't always have the luxury of time to sit on their hands while time works its magic - time is money and money keeps […]

It's every marketer?s worst nightmare: Churn. It's what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor.  If you've experienced this, it's probably not specifically about your company. Every company experiences churn. Customers are easy to lose, and that's just a fact of […]

We are rounding the corner on a new season, and it's just about time to start thinking about your Facebook ads for the upcoming holiday season and New Year. If you're like most marketers though, this is not something you're looking forward to. Understandable! Facebook advertising is a moving target. Between all of Facebook's recent […]